Research
We produce cutting-edge research to inform investment decisions in the novel feed sector. Our research reports help investors, businesses, and governments understand the state of the sector and the benefits and challenges of different types of alternative feed ingredients.
Advocacy
We engage with policymakers, industry representatives, and investors to create awareness around the need for sustainable feed innovation
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Expert Advice
We provide tailored advice to investors, businesses, and policymakers thanks to our network of industrial and academic experts in novel feeds.
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Who we work with
Investors
Guiding investment into novel feed
Climate change, deforestation, water depletion, and biodiversity loss all pose severe risks to the supply of animal feed. These challenges represent significant financial risks for investors. By shifting investments towards novel feed ingredients, investors can mitigate these risks by contributing to a more resilient economy and food system.
We empower investors with data-driven insights through our research and expert advice, helping them identify and prioritise scalable, safe, and sustainable feed alternatives. In doing so, we enable them to make impactful investment decisions that not only strengthen their portfolios but also support a more sustainable future for food systems
Businesses
Expanding the adoption of novel feeds
Environmental challenges like climate change, resource depletion, and biodiversity are creating significant disruptions for agricultural supply chains. Businesses in the agriculture, aquaculture, and pet feed sectors must adopt novel feed solutions to reduce their environmental impact and ensure the supply of their raw materials.
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We help businesses transition their feed supply by providing them with research and advice on the use of novel feed ingredients. Our support is tailored to ensure that companies meet the rising demand for sustainable products while maintaining profitability.
Scientists
Accelerating research in novel feed
Research and development is a crucial step in scaling the supply of novel feed ingredients. Increased collaboration between scientists and industry is needed to accelerate research on novel feed ingredients.
We bridge the gap between research and real-world application, enabling scientists to drive impactful change in sustainability. We promote cutting-edge research to ensure that scientific discoveries are translated into practical, scalable solutions for industry.
Governments
Increasing research funding to novel feeds
Governments play a key role in designing the future of our food system. Currently, governments have not allocated sufficient funding towards sustainable feed innovations. The development of novel feeds is needed to meet sustainability and food security targets.
We work with governments to increase funding for innovation in novel feed. Our work ensures that governments are equipped with the insights needed to support the development of scalable, safe feed alternatives. Through collaboration, we aim to influence public funding to drive innovation, supporting both ecological protection and the resilience of future food systems.
No cost advice
​We are independently funded by donors who care about the future of our food systems. This allows us to offer our services at no cost. That way, we get to provide quick and impartial advice when it is most needed.